Sperry's Definitively American CVO Classic Gets "Japan Made" Upgrade
In celebration of its 90th anniversary, the shoemaker streamlines its Japan Made CVO in classic canvas and elegant suede.
Summary
- For its 90th anniversary, Sperry is releasing a “Japan Made” edition of its Classic CVO, with an expanded toe for a sharper look and tailored for the Asian foot shape. The model, exclusively offered in Japan, includes a limited-edition Mount Fuji logo and will be available in canvas on July 31 and suede on August 28.
As American shoe manufacturer Sperry celebrates its 90th anniversary, the brand reimagines a classic silhouette, beloved by US President John F. Kennedy, and once the official shoe of the US Navy, with a special “Japan Made” edition. Arriving in two special drops, the Classic CVO Japan Original is made from carefully selected Japanese materials and manufactured with the craft-centric ethos of Japanese design.
For a truly reinvented silhouette, Sperry has expanded the toe by .5 cm to provide a sharper, elegant effect. In addition to the subtle toe box updates, the body is consciously designed to comfortably fit the Asian foot shape, as the model will be exclusively offered in Japan.
Other than the limited edition workmark incorporating an illustration of Mount Fuji, the shoe largely mirrors the sensibilities of the original. Further enhancing the non-slip intentions of the original 1934 model, the outsole boasts “RUBEAR NR” technology composed of domestic rubber.
Sperry has slowly but surely increased its global presence, placing a specific focus on the Japanese market. With Japan’s affinity for American traditional style and prep fashion, the boat-shoe pioneer is leaning into the cultural design dialogue taking place between the two cultures. In addition to a recent leather boat shoe with NYC-boutique Colbo, the brand also released a capsule of CVO sneakers with ubiquitous Japanese brand BEAMS PLUS.
Set for release on Sperry Japan on July 31, two canvas models will be offered in a classic duo of White and Navy. Later on August 28, a series of suede editions will be offered in Navy, Cocoa brown, and Off-White.
