L.A.B. Golf's $200 Million USD Sale Shows Putting Culture Is Changing
Golfers are more willing to experiment and get fit.
Summary
- L.A.B. Golf has recently been acquired by a private equity firm for $200 million USD
- The company has taken off in the last year thanks to J.J. Spaun’s dramatic U.S. Open victory wielding a L.A.B. DF3 putter
- L.A.B.’s success speaks to a greater willingness among golfers to invest in custom fittings in pursuit of better performance on the greens
One of the breakout companies of the year, L.A.B. Golf, has been acquired by private equity firm L Catterton for $200 million USD.
Founded in 2018 by Sam Hahn, L.A.B. quietly refined its zero-torque, face-balanced designs until the floodgates opened in 2023. Lucas Glover’s late-season heater with a Mezz.1 Max putter gave the brand its first splash of TOUR exposure, and J.J. Spaun’s winning putt at the 2025 U.S. Open with a DF3 sent things over the edge. The company sold an estimated 130,000 putters in 2024 and is projected to triple that figure by the end of 2025, creating unprecedented demand for fittings and custom builds. For a fast-growing brand, private equity backing may prove essential to scale without losing momentum.
But the sale doesn’t just reflect L.A.B.’s rise. It also represents a broader shift in putting culture where golfers are more willing to experiment, get fit and embrace unconventional designs if it means draining more putts. L.A.B.’s value proposition lies in its zero-torque, face-balanced technology, designed to make finding the target line easier and more repeatable for any player. Now the industry is well and truly on notice.
