Carhartt WIP Pizza Slicer & Apron Offered in FW25 'Pronto Subito' Capsule
1980s pizzeria menus and signage inspire the playful graphics, also represented in the form of an in-app video game.
Summary
- Carhartt WIP has unveiled a playful campaign for its FW25 Pronto Subito capsule inspired by 1980s pizzerias.
- Accompanied by a special video game, the collection includes a range of apparel, a pizza slicer, and an apron.
Carhartt WIP has veered from the duck canvas and double-knee workwear of tradition, to present a different kind of workwear reminiscent of a pizza parlor uniform. In addition to apparel and accessories, the collection is complete with a custom chrome pizza cutter and an embroidered apron.
The name ‘Pronto Subito’ or ‘ready immediately’ draws inspiration from 80s-era pizzeria signage, appearing emblazoned on blue and black graphic tees and two colorways of a graphic zip-up sweater. Additionally, the range includes a white embroidered cap and a black screen-printed tote bag. Each piece boasts the same playful illustration of an oddly-shaped slice of pizza and bold green bubble typography.
On the Carhartt WIP app, the brand has also released a retro video game designed by artist Oliver Payne and writer Erica Redling, co-founders of Safe Crackers Entertainment, inspired by the capsule. Created with arcade-style, 8-bit graphics, participants are challenged with a race to prepare pizza slices on a time crunch.
The Carhartt WIP FW25 Pronto Subito collection is available now at the Carhartt WIP web store. The Pronto Subito video game can be found on the Carhartt WIP app.
