CUPRA Presents New Club Experience at Primavera Sound
The mirrored stage pays tribute to club culture with vibrating movements.
Summary
- CUPRA has renewed its partnership with the Spanish music festival for another four years.
- The immersive audiovisual installation will welcome international DJs every year.
Primavera Sound in Barcelona has just wrapped up with an unmissable weekend dominated by international artists. Away from music, the automotive industry showed up to the party, with CUPRA announcing a new open-air club experience for electronic music fans.
After renewing its partnership with Primavera Sound for another four years, CUPRA looks to redefine your festival experience with an immersive audiovisual installation. CUPRA Pulse will welcome international DJs from all walks of life to debut captivating sets at the Spanish music festival.
CUPRA Pulse blends audio and visual elements for an enhanced festival experience packed with movement, presenting a mirrored stage that vibrates with every beat. The stage was dominated by Crystallmess, Lolahol, and LSDXOXO during the 2025 festival, paying tribute to booming club culture with its community at the forefront.
Take a closer look at CUPRA Pulse at Primavera Sound in Barcelona above, and stay tuned for next year’s announcement coming soon.
