Taking Bike Life to the Streets of Paris with Foot Locker Europe and Jordan

Unveiled last year and propelled through an exclusive collaboration with BMX icon Nigel Sylvester, the Air Jordan 4RM ushered in a new era for Jordan Brand.

If you’re from a major city, you know that bike life runs deep in the community. From Philadelphia to Paris, BMXs to motorbikes, crews around the world are united by their passion for adrenaline-inducing street stunts.

Designed for fast-paced, cultural movements and engineered for maximum durability, the versatile sneaker is built for everyday wear. To commemorate its impact and unwavering street roots, Foot Locker Europe has teamed up with Jordan Brand to unveil its exclusive “Royal Blue” colorway through the “Fast Lane” campaign.

Championing the spirit of the talented grassroots bike crews, the retailer heads to Paris to capture the sneaker in its natural element. The visuals bring the fearless energy of the community, performing nail-biting stunts, wheelies, swerves, and bike surfing, taking over the city’s bustling streets.

Inspired by the storied history of the Air Jordan 4, the 4RM’s low-profile silhouette and color-block hues breathe fresh life into the silhouette, which has since arrived in a selection of colorways and fabric makeovers.

This exclusive “Royal Blue” release brings key composition elements from the iconic Air Jordan 4 “Motorsports” sneaker. With a mesh and leather mix-material upper as well as premium suede overlays, the “Royal Blue” hues cover the wing, eyestay and heel that are blended into a flexible cage that wraps around the shoe, while a black tow box offers the silhouette’s signature colour-blocking break up.

Check out the “Fast Lane” campaign visuals above.

Shop the Air Jordan 4RM “Royal Blue” sneaker exclusively on the Foot Locker Europe website.