Bottega Veneta Taps Tyler, The Creator & More to Celebrate 50 Years of Its Intrecciato Leather Weave
With a cast of recognizable faces from actress Julianne Moore to Stray Kids singer I.N and other global creatives, the pared-back campaign highlights the Italian luxury label’s legacy of handmade craftsmanship.
Summary
- “Craft us our Language” is Bottega Veneta’s star-studded campaign celebrating 50 years of its Intrecciato leather weaving tradition.
- Shot by Jack Davison, the photographs feature artist Tyler, the Creator, I.N of Stray Kids, actress Julianne Moore, and many more.
- In September, Bottega Veneta will release a new book in the spirit of “Craft is our Language,” along with a second campaign.
Bottega Veneta has unveiled a star-studded campaign titled “Craft is our Language” to celebrate the 50th anniversary of its signature Intrecciato leather weave. Photographed by Jack Davison and choreographed by Lenio Kaklea, the photos capture recognizable faces across art, film, fashion, literature, music, and sports, along with intimate hand gestures to illustrate a symbol of interconnection and exchange in its signature Intrecciato weave.
The diverse cast includes ubiquitous pop record producer Jack Antonoff, film director Dario Argento, designer Edward Buchanan, artist and sculptor Barbara Chase-Riboud, singer-songwriter Neneh Cherry, filmmaker and record producer Dave Free, actress Lauren Hutton, singer I.N of Stray Kids, actor Troy Kotsur, actress Vicky Krieps, actor Terrance Lau, actress Rie Miyazawa, actress Julianne Moore, tennis player Lorenzo Musetti, actress Shu Qi, writer Zadie Smith, singer-actress Thanaerng, recording artist and producer Tyler Okonma (Tyler, the Creator) and conductor Lorenzo Viotti. Each talent is pictured wearing various Bottega Veneta pieces from Intecciato bags, gloves, and outerwear to the house’s luxurious ready-to-wear garments.
Of particular note is Edward Buchanan, who served as Design Director of the house from 1995 to 2000 and introduced Bottega Veneta’s first-ever Ready-to-Wear collection. Elsewhere, Lauren Hutton sported an Intrecciato clutch in the 1980 movie American Gigolo, giving Bottega Veneta’s signature weave a wider level of pop cultural exposure.
Requiring long hours and days of meticulous handwork, the weave was first introduced in 1975 and involves hand-weaving slender leather strips, called fettucce, into a leather base panel, or around a wooden mold. While drawing from the centuries-spanning Italian tradition of weaving and the leather work expertise of the Veneto region, Bottega Veneta’s method is differentiated by its innovative diagonal arrangement and top-notch quality.
In September, the ‘Craft is our Language’ campaign will expand into a new print book and yet another installment of photographs and short films featuring new faces. Bottega Veneta’s forthcoming book will serve as a “dictionary” for the language, craft, and values of the house.
See the gallery above for the full campaign and stay tuned to Hypebeast for the latest fashion news.
