Beyoncé Previews "Levii’s Ch. 3"
Launching the third chapter of Bey’s “REIIMAGINE” campaign.
Just a little over a week ahead of kicking off the Cowboy Carter and the Rodeo Chitlin’ Circuit Tour, Beyoncé has lifted the veil on the next leg of her Levi’s partnership.
Queen Bey took to her Instagram to share some photos and a clip of her newest “REIIMAGINE” denim campaign.
“Levii’s Ch. 3,” she captioned the photos, leading with the below image, followed up by the one in the lead gallery.
Beyoncé/Levi’s
As for the clip – directed by Melina Matsoukas – Bey reimagines the original 1988 Levi’s ad with Cowboy Carter cut “Levii’s Jeans” playing in the background as she stands behind the counter of a diner. The menu reads “B’s Corner,” with “Launderette” for $19.85 USD, “Pool Table” for $19.88 USD and “Refrigerator” for $19.91 USD listed as the options underneath; Launderette and Pool Hall were the names of her first two campaigns with the denim label.
In the video, Bey dons a pair of denim cutoffs, presumably the product at the core of the pair’s third campaign together.
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Stay tuned to Hypebeast as more specifics on Bey’s “Levii’s Ch. 3” era surface.
