Musicians KAI and JIJI Are the Faces of GU’s Boxy T-Shirt Collection
Designed for a free-spirited lifestyle.
Introducing the “Boxy T-Shirt” collection by GU, launching just in time for the 2025 spring season. Crafted from thick cotton jersey fabric, each piece is defined by a structured, boxy silhouette. The polished and versatile qualities of the range cement it as a go-to as the weather shifts from winter to pleasant spring days.
GU’s Boxy T-Shirt lineup comes in three variations: solid colors, classic stripes and textured waffle fabric. Beyond the signature cotton jersey and boxy cut, thoughtful details make these pieces distinctive — side slits, an asymmetrical back hem that extends 2.5cm longer than the front to subtly cover the hips and a tapered shape that creates a refined silhouette, despite its oversized fit.
Set in the calm atmosphere as the seasons transition, the Boxy T-shirt collection campaign captures two artists in their element — relaxing indoors, strumming guitars and bathing in warm sunlight. Audiences are shown the unique worldviews of KAI, vocalist of rising three-brother rock band Gliiico, and JIJI, a model-turned-singer known for expressing a deeply personal and singular vision through her art.
As displayed through the ways KAI and JIJI move through their days in the pieces, this collection is designed to accompany a lifestyle rooted in comfort and self-expression. The Boxy T-Shirt proves to be a dynamic wardrobe essential, styled effortlessly with wide-leg trousers, sweatpants or shorts — perfect not only for relaxed moments at home but also as a staple for street-ready looks.
Be sure to check out GU’s Boxy T-Shirt collection — a companion for your everyday rhythm. Visit GU’s official website for the full lineup and product details.
