Giuseppe di Morabito Makes His Eerily Futuristic Debut
How the world’s most advanced humanoid helped illuminate the industry’s conversations of past and present.
What do Yasmin Wijnaldum and the world’s most advanced humanoid robot have in common? They both just closed Giuseppe di Morabito’s debut Fall/Winter 2025 runway show. It’s not often that a supermodel has to compete with otherworldly features, but the humanoid “Ameca” certainly felt like just that. Designed to highlight the tension between fashion and our technologically murky future, di Morabito’s show was an eery encapsulation of what’s to come.
The runway opened with a recording of designer di Morabito prompting Ameca to “wake up.” As the humanoid took center stage, Ameca began by reading a text from Thomas Carlyle’s 1834 Sartor Resartus (The Tailor Retailored), a philosophical treatise on clothing and the human condition. As Amelia Gray entered the catwalk, the organic portion of the show was now underway.
Throughout the collection, similar juxtapositions occurred. Titled “ALONE WITH THE STARS,” the darkness of the duality of antique and modern was central to achieving this effect. Flowered corsets were immortalized from wilting in cast metal, complementing the armor-overlaid suits of their men’s counterparts. Elsewhere, crinoline was modernized as outerwear, sculpting blazers and mini dresses across a natural color palette.
To close, Yasmin Wijnaldum sported a sculpted bejeweled corset, reminiscent of Greek stature, crystallized in time. The model timidly interacted with Ameca who in turn mimed the model’s movements as a final interactive gesture between past, present, and future.
The show notes explained di Morabito set out to present “a multifaceted vision that transcends the conventional fashion showcase, offering a reflection on contemporary reality.” He is not the first designer to ponder the effects of human-like technology either. Daniel Roseberry recycled defunct technologies to craft a robotic baby and matching “motherboard” in Schiaparelli‘s SS24 Couture Collection as an alien-like tribute to nostalgia. Additionally, many designers, including Collina Strada and Acne Studios, have opted to use AI as a tool to shape their designs.
Giuseppe di Morabito FW25 may have been Ameca’s runway debut, but the larger conversation between technology, AI, and fashion is only just beginning.
