Cowboy Launches New Spring-Ready E-Bike Colors

The Brussels-based brand is releasing a limited edition duo in “Breeze” and “Dawn”.

Automotive
419 1 Comments

Cowboy is calling it: Spring has finally sprung and the e-bike maker is marking the brighter days ahead with the launch of two new limited edition e-bike colors.

The Brussels-based brand is introducing “Breeze” and “Dawn” in its Cruiser ST and Cruiser models respectively, its take on a spring-ready light blue and soft pink hues, in what it calls “carefully curated shades designed to capture the energy and renewal of the new cycling season.” The all-new colorway of the Cruiser ST (step-through) model is described by the brand as a “serene light blue” that “captures the essence of Spring with its balance of energy and calm”, while the Cruiser’s “golden peach” is said to celebrate the “longer days and the simple pleasures of Spring.”

Both e-bikes have a host of features including built-in GPS tracking, a 40-90 km range per charge, integrated Apple Watch support allowing users to lock and unlock their bikes with a tap, and Cowboy’s proprietary “AdaptivePower Technology” that lets the bike automatically adjust the power output depending on the riding conditions.

Cowboy’s new e-bike colors are available to order today, with the first deliveries scheduled for May. Both the Cruiser and Cruiser ST cost €2,999 EUR. The company currently only ships within Europe, but stay tuned and we’ll let you know if this changes.

Read Full Article

What to Read Next

Samuel Ross and The Balvenie Have Announced a Partnership for Milan Design Week
Design

Samuel Ross and The Balvenie Have Announced a Partnership for Milan Design Week

‘TRANSPOSITION’, an experiential space, opens on April 8 and “will change your relationship with what you are tasting on site”.

The Nike SB x Air Jordan 4 "Navy" Rides Into This Week's Best Footwear Drops
Footwear 

The Nike SB x Air Jordan 4 "Navy" Rides Into This Week's Best Footwear Drops

The duo’s long-awaited sequel is set to drop alongside a restock of the new Union LA x Air Jordan 1, New Balance collaborations with CdGH and Junya Watanabe MAN, more from PAF x On and more.

Supreme x Nike Air Max 1 Spring 2025 Collaboration
Footwear

Supreme x Nike Air Max 1 Spring 2025 Collaboration

Releasing in four colorways.

First Look at Wale’s Exclusive Nike GT Future Colorway
Footwear

First Look at Wale’s Exclusive Nike GT Future Colorway

When exposed to light, the shoe shifts from blue to a flashing silver.

2Pac and LA Kings Drop 'Killuminati: The 7 Day Theory' – LA Kings Edition Collab
Fashion

2Pac and LA Kings Drop 'Killuminati: The 7 Day Theory' – LA Kings Edition Collab

Interscope and New Era also recreated the 9FIFTY cap worn by Pac in 1991.


adidas Originals Unveils Japan-Exclusive SL 72 in "College Navy"
Footwear

adidas Originals Unveils Japan-Exclusive SL 72 in "College Navy"

Bringing a fresh update to the classic silhouette.

Unreleased Nike Air Foamposite One "New York Yankees" Sample Has Surfaced
Footwear

Unreleased Nike Air Foamposite One "New York Yankees" Sample Has Surfaced

Arriving in the rare sample colorway that riffs off of the iconic Penny Hardaway theme.

Bad Bunny Strips It Down for New Calvin Klein Campaign
Fashion

Bad Bunny Strips It Down for New Calvin Klein Campaign

Set to Benito’s “EoO.”

MSCHF’s New 2x4 Loafer is All About the Sole
Footwear

MSCHF’s New 2x4 Loafer is All About the Sole

An evolution from last year’s 2×4 Boot.

Nike Gives the Zoom Vomero 5 a "Sail/Mink Brown" Makeover
Footwear

Nike Gives the Zoom Vomero 5 a "Sail/Mink Brown" Makeover

A subtly earthy offering.

More ▾