UNDERCOVER and GU Launch New Fashion Line UG
Led by Jun Takahashi, the collaborative label injects GU staples with UNDERCOVER’s classic patterns and shapes.
After a series of successful collaborations, UNDERCOVER and GU (Uniqlo’s sister brand) are making their relationship official. Meet UG, the fashion brainchild of the Jun Takahashi-led label and the Tokyo-hailing retail brand that’s aiming to “elevate the initiatives” between the two imprints.
Coming next month, UG’s first collection is inspired by the theme of “Silent/Nose,” and it features “playful designs and unstructured styling that bring a slight sense of discomfort and surprise to everyday fashion,” according to the label. The 19-piece line includes Takahashi-ified GU signatures, like sweatshirts, cargo pants, and broadcloth tops, as well as sharp two-piece suits, technical coats boasting UNDERCOVER’s classic “fang camouflage” pattern and illustrative “Noise Burger Shop” tops with drawings by Takahashi — all of which are listed at prices far below the usual cry of $300 USD to $1,400 USD for a mainline UNDERCOVER piece.
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On the launch, Yosuke Hasegawa, research and development director at GU, said, “This collaboration with the Undercover team led by Jun Takahashi is an exciting opportunity to blend GU’s commitment to empower everyone to enjoy fashion freely with Undercover’s innovative artistry. With UG, we aim to redefine the intersection of mainstream and high fashion, offering unique, forward-thinking designs that can be enjoyed people around the world.”
The first UG collection will launch online and in GU stores on Friday, March 14. Prices will range from $5.99 USD to $69.99 USD.
