Henry Cavill Is the New Face of Longines

Longines has announced Henry Cavill as the brand’s new face, naming him its newest Ambassador of Elegance — celebrating the acclaimed actor’s refinement and authenticity that perfectly aligns with the Maison’s “elegance is an attitude” ethos.

“In Henry, we recognize a real affinity with our brand’s values,“ said Longines’ CEO Matthias Breschan, who emphasized Cavill’s sophistication, genuine warmth and multifaceted personality embody the modern spirit of elegance that the brand upholds.

Cavill’s dedication to his craft and diverse passions make him an ideal representative of Longines’ values. Recognized for his iconic roles such as Superman in the DC universe and his performances in Mission: Impossible – Fallout and The Man, Henry Cavill continues to evolve as an artist by pursuing projects that align with his genuine interests.

“What draws me to Longines is their understated elegance. True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values,” Cavill said in an official statement announcing his new role for Longines.

The freshly unveiled visuals feature Cavill sporting the Longines Flagship Heritage Moonphase and a Master Collection Chrono Moonphase separately. Explore the collection via Longines and check out the latest campaign featuring Henry Cavill in the gallery above.