This Is the Ultimate Mercedes-Benz G-Class Experience

Ever wanted to push a Mercedes-Benz G-Class to its limits? Well, now you can.

The G-Class was first launched as a civilian vehicle in 1979 and its development was a cross-country collaboration between engineers in Mercedes-Benz’s base in Stuttgart, Germany, and hand-crafted production plant in Graz, Austria.

The car’s innovative design features, off-road capabilities, and dominant look pushed the boundaries of automotive when it launched, however, its success at the 1983 Paris-Dakar Rally catapulted it to a performance realm, and it wasn’t long before it took the market by storm. Currently boasting an aspirational luxury SUV status, it has remained a brand staple for four decades, transcending generations and climbing the ranks as a fan-favorite of any car enthusiast.

Now, Mercedes-Benz is giving fans the opportunity to experience the G-Class first-hand in all of its glory. Heading back to where it started, the immersive adventure takes place in a 100,000m² Experience Center in Graz, Austria — a UNESCO World Heritage Site — and features a wide range of activities from receiving a masterclass in off-roading and steep incline climbs, to pushing the handling to the limit on various on-road conditions.

Whether it’s the G 450d and classic G 500, or the powerful Mercedes-AMG G 63 and the latest all-electric G 580 with EQ technology — visitors can be in the driver’s seat to test the full fleet of models in the range. The all-rounded experience concludes with an exhibition of the history of the G-Class as well as The Amber Cube highlight – a 1979 G-Class encased in the world’s largest resin installation.

Strap in and read more to find out what to expect at the immersive Mercedes G-Glass Experience Center

Rollercoaster

With steep inclines of up to 100% and a gradient of up to 35º, drivers can feel the stability, power and agility of the G-Class just like a rollercoaster.

Off-Road

Whether deep in mud or navigating trail conditions, experience the G-Class in its natural habitat: off-road with all the bumps and jumps that come with it.

On-Road

Returning on-road, feel the acceleration power of 585 hp as you climb into the Mercedes-AMG G 63. And whether it’s testing the handling on wet concrete or weaving through traffic cones, experience the world-renowned engineering Mercedes-Benz has to offer.

Single occupancy starts at €2,490 EUR (approx. $2,900 USD) and double occupancy at €2,990 EUR (approx. $3,500 USD). Explore the full itinerary on the Mercedes-Benz website now.