Brand Information: Tokyo-based menswear label founded in 2023 by Shinsuke Nakada, the former creative director of BEAMS and current DAIWA PIER39 creative director. Unlikely puts a spin on American tradition and Ivy League archives, blending deconstructed workwear with oversized silhouettes, playful details, worn-in vibes, effortless layering, and versatile motifs that suit everyday wear.
As our 2025 Collaborator of the Year, we spoke with Levi’s Vice President of Merchandising and Design Collaborations, Leo Gamboa, about why the strongest partnerships still begin with story.
