Starbucks and BEAMS Debut New "EXTRA Collection" with Champion Sweatshirt
Seamlessly blending fashion and coffee culture.
Summary
- Starbucks Stand by BEAMS launched its “EXTRA Collection” with a custom Champion sweatshirt
- The sweatshirt uses Champion’s Reverse Weave technology for enhanced durability and comfort
- Available in green and gray, the sweatshirt releases on November 21
Starbucks and BEAMS have launched a new lifestyle project called Starbucks Stand by BEAMS, which aims to merge fashion and coffee culture. The project’s latest “EXTRA Collection” is now debuting with a custom-made sweatshirt in partnership with Champion as its first item.
This special edition Champion sweatshirt incorporates the brand’s signature Reverse Weave manufacturing process, which minimizes vertical shrinkage by orienting the fabric horizontally. Additionally, side expansion gussets reduce horizontal shrinkage and ensure wearer comfort and ease of movement.
In addition, the design of the sweatshirts features a classic yet simple aesthetic, highlighted by the collegiate-style “Starbucks Stand” text boldly printed across the front. Exclusivity is added with the Champion embroidery on the left sleeve and an original Starbucks Stand by BEAMS leather logo patch placed on the right sleeve.
Available in green and gray, the sweatshirt is priced at ¥25,300 JPY ($160 USD). It will be released on November 21 at BEAMS Life Yokohama and the official Starbucks online store.
BEAMS Life Yokohama
Yokohama Mores 1F and 2F,
1-3-1 Minamisaiwai, Nishi-ku,
Yokohama, Kanagawa,
Japan
