GOAT’s Annual Black Friday Event Is Officially Back
BF25 features 1,000+ drops including the year’s top sneakers, luxury apparel and Pokémon cards during a seven-day rollout themed around astrology.
Global online marketplace GOAT is back with its 2025 Black Friday event, BF25. This year the gamified experience is inspired by astrology. Over the course of seven days, GOAT has scheduled over 1,000 back-to-back drops and prizes. The rollout will include daily tarot readings, offering participants the chance to unlock exclusive items across streetwear, sneakers and luxury apparel.
Whether you’re a fiery, bold Aries with a penchant for color, an analytical, organized Virgo who appreciates structured tailoring, or the star of the show (yes, you, Leo), GOAT’s BF25 showcase is meticulously curated to match the energy and essence of each zodiac sign. The drop series will kick off with gamified tarot readings, daily drops of free and retail items, and surprise releases featuring the rarest in fashion, sneakers, and design. Plucked from the world of GOAT, this fashion extravaganza will round up the platform’s most coveted, desirable labels and brand collaborations, with arrivals from Kaws, Air Jordan, fragment design and more.
To tap into the experience, participants can download the GOAT app and view the rules of entry on GOAT’s website. GOAT BF25 commences on Friday, November 21, at 10:00 a.m. PT and will run until Thursday, November 27, at 6:30 p.m. PT. See a preview of what the brand is cooking up down below.
Nigel Sylvester x Air Jordan 4 Retro OG SP “Brick By Brick”
Price: Starting at $296 USD
For footwear aficionados, the Nigel Sylvester x Air Jordan 4 Retro OG SP “Brick By Brick” drop delivers a monochromatic suede construction in Firewood Orange — a vibrant wash of color contrasted with white midsole accents —across its premium build. Its bold presentation features quarter-panel netting, a white Swoosh logo at the forefoot, and off-white “Bike Air” branding woven atop the tongue and stamped at the heel.
Air Jordan 12 Retro ‘Taxi’ 2025
Price: Starting at $209 USD
Originally released in November of 1996, the 2025 edition of the Air Jordan 12 Retro “Taxi” is distinguished by its White/Black-Taxi colorway. The model draws inspiration from Japanese Nisshōki (the nation’s flag, commonly known as Hinomaru) and 19th-century women’s dress boots, building on this theme with crisp white tumbled leather across the uppers, contrasted with black leather overlays at the mudguard. Jumpman branding hits the tongue, with metallic gold eyestays and a combination of red and black accents throughout to complete the model.
fragment design x Travis Scott x Air Jordan 1 Retro Low OG SP “Sail Military Blue”
Price: Starting at $2,006 USD
A classic low-top design, the fragment design x Travis Scott Air Jordan 1 Retro Low OG SP in “Military Blue” marked the model’s 40th anniversary and was first released in Yokohama, Japan. The commemorative model features smooth, white leather uppers, accented with pops of Royal Blue at the collar, heel and outsole, with a statement Swoosh logo dominating the sidewalls. Cactus Jack, Air Jordan Wings and fragment design’s iconic lightning bolt insignia independently brand the outer heels. Finishing touches include black piping along the collar and tongue, and matching laces, adding an extra sense of dimension to the blue-and-white makeup.
Who Decides War Husk Flame Bomber Cloud/Multicolor
Price: $640 USD
Who Decides War, the brainchild of Ev Bravado and Téla D’Amore founded in 2018, explores artisanal craftsmanship through the lens of community and POC identity. Known for intricate lace designs, distressed fabrics, and visually arresting patchwork motifs, the label uses form and function as a means of protest and expression of resistance and resilience. The Husk Flame Bomber showcases a 100% frayed cotton shell. Amplifying its texture is a muted airbrushed, blue-to-red ombre flame artwork that engulfs the hemline and sleeves, tailoring off near the chest and collar.
KAWS Companion Open Edition Vinyl Figure “Blush”
Price: $320 USD
A pioneer in contemporary art and design, Brooklyn-based artist Brian Donnelly, aka Kaws, welcomes striking decor aesthetics into the home with the Companion Open Edition Vinyl Figure in “Blush.” Kaws’ striking figurative sculptures blend the realms of street art and fine art, challenging the function of home decor objects. The initial rollout of the toy arrived in Full Body and Flayed designs, with the former decorated in a tonal red color scheme. Signature “X” motifs accent the eyes and gloves.
Pop Mart Labubu Hide and Seek In Singapore Series Vinyl Plush Doll Pendant “Blue”
Price: $101 USD
Bag charms have become synonymous with some of today’s most notable luxury brands, and Beijing-based company Pop Mart, founded by Wang Ning in 2010, is currently leading the pack. The Pop Mart Labubu Hide and Seek (Singapore Series) appears sweet at first glance, but the miniature pendant’s snarky smile and mischievous eyes point otherwise. Fashioned with a light, baby-blue fur exterior, the charm also features branded ribbon elements and pearl accents that nod to the model’s elegant shell structure.
Stranger Things x Nike Dunk Low Phantom
Price: Starting at $215 USD
Nostalgia meets design with the Stranger Things x Nike Dunk Low “Phantom.” Its standout composition features cracked leather uppers and inverted Nike logos at the sidewalls, tongue, insole and heel — elements that pay homage to the series’ Upside Down dimension. Continuing this theme, handwritten elements adorn the eyestays, along with a weathered yellow midsole, heightening the model’s worn-in aesthetic.
