Post Malone's Austin Post Launches Permanent Collection

Summary

• Post Malone’s fashion label, Austin Post, launched its first ready-to-wear collection, The Permanent Collection, following its Paris debut
• The line reimagines Americana with a distressed aesthetic, featuring Japanese broken-twill denim with crease patterns and heavy shearling-lined outerwear
• The collection is grounded in the founder’s duality, with details like a hidden guitar-pick pocket, embodying craftsmanship and personal storytelling

The namesake label of Post Malone, Austin Post, is launching its first ready-to-wear offering, The Permanent Collection, following its debut runway show in Paris. The line translates the raw spirit of the runway into a foundational wardrobe of wearable, elevated modern Americana.

The accompanying campaign, captured on the border of Utah and Wyoming, features the artist alongside working ranchers and close friends who also walked the Paris show. This intimate imagery grounds the collection in authenticity, embodying the brand’s core values of connection and honesty, drawn from Post’s own life away from the spotlight.

The collection distills the essence of the debut show into timeless staples. The foundation is built on denim, shirting, and utilitarian outerwear. Highlights include Japanese broken-twill denim with a starch finish to create natural creases, referencing Post’s personal uniform. Heavy brushed-back fleece and cotton jersey pieces recall the substantial weight of vintage Champion and U.S. military garments. Design details bridge the founder’s dual identity as a “cowboy by day and rock musician by night.” Custom whipstitch detailing and a hidden guitar-pick pocket appear on select seams, while the entire line is built to establish a timeless, well-made vocabulary for the Austin Post world. Alongside the campaign, Austin Post launches its official website with The Permanent Collection, available now.