Post Malone Brings the Rodeo to Paris in Debut Austin Post Show
Bringing a new vision of the contemporary cowboy to present day.
Summary
- Post Malone’s new brand, Austin Post, debuted in Paris with a Western-themed collection
- The collection featured denim-on-denim, velvet jackets, and fringe, paired with Lucchese boots
- The show reinterprets the ideals of the cowboy for a contemporary audience
Post Malone‘s debut runway show for his brand, Austin Post Apparel, was a masterclass in reinterpreting Western style for the modern era. The collection, “Season One: At First Light,” takes the ideals of the cowboy—rugged individualism, authenticity, and a connection to the land—and brings them to the heart of Paris with a bold, new vision.
The runway was a showcase for the modern cowboy’s uniform, a concept that goes beyond simple workwear. Post Malone leaned into the iconic denim-on-denim look, a classic Western staple, but elevated it with thoughtful tailoring and unique design details. The show also featured striking velvet jackets adorned with a gold star, marrying the grit of the ranch with a touch of rock-and-roll glamour.
A key highlight of the collection was the use of fringe jackets. What began as a practical element on the frontier to shed rain and dry quickly, fringe has evolved into a symbol of movement, freedom, and style. Post Malone’s designs honor this legacy, turning the fringe jacket into a statement piece that flows with every step.
By pairing every look with authentic Lucchese boots and even bringing a horse to the runway, Post Malone proved this wasn’t a fleeting trend but a sincere commitment to a lifestyle. Austin Post Apparel is positioning itself as a unique voice in fashion, one that celebrates the enduring spirit of the West and its place in the contemporary world.
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