Martine Rose & Napapijri Hit The Slopes in Second FW25 Drop

Summary

• Martine Rose and Napapijri’s second drop for AW25 features technical outerwear and statement pieces, including a reinvented Skidoo parka and the return of their floral fleece in a new colorway.
• The campaign, photographed by Alexandra Gordienko, is a playful homage to their AW18 partnership, featuring street-cast models skiing for the first time at an indoor snow center.

Martine Rose and Napapijri may have just dropped a new capsule at the start of the month, but aren’t done with FW25 quite yet. Reuniting at the wintry slopes for an outerwear-focused drop, the latest capsule carries a heavier weight in technical coats and bold statement fleeces.

The British label revives its floral fleece jacquard, first introduced in AW18 and reimagined in brown and teal colorways. In lightweight terry fabric, black and red hoodies continue the floral theme for the inner layers. Among ski-ready numbers, the classic Skidoo parka is shown in a tonal brown colorway and constructed from durable CORDURA®. The collection is topped off with a range of beanies and tees featuring co-branded wordmarks and more floral motifs.

Photographed by Alexandra Gordienko and styled by Tamara Rothstein, the action-packed campaign is an homage to the celebrated AW18 partnership, which was captured in the Swiss Alps. This time, however, the campaign brings a playful and irreverent twist by featuring street-cast models skiing for the first time at an indoor snow center near London.

The second Martine Rose x Napapijri FW25 drop is set to launch on October 16, 2025, online at Napapijri.com and at select retailers worldwide.