Cartier Pens Another Chapter of Its Love Story with the LOVE Unlimited Collection
Wear love freely (and stylishly) with the new range, which features a flexible bracelet with unique gadroon links and contemporary, sleek rings.
The legacy of the Cartier LOVE bracelet precedes itself. Its rich gold tone can easily be spotted across a room, an attention-grabbing bauble that stands out due to its signature clasp and screw motif. The bracelet is the ultimate symbol of eternal love, as it’s sealed with a screwdriver — signifying the promise of forever. Though it was released in 1969, its cultural impact persists, and the LOVE range’s heritage evolves through the newly introduced LOVE Unlimited collection.
The LOVE Unlimited bracelet is the latest addition to the LOVE Collection, featuring a flexible wrap bracelet that can be attached to another bracelet for an everlasting connection, or linked to create an infinity loop. You can wear the Unlimited Bracelet your way, proving that love has no rules or confines. The piece is the result of over one hundred design trials and prototypes by the Manufacture and Maison’s design studios. The result is an ergonomic, yet subtly sophisticated bracelet that builds upon the allure of the original, while symbolizing a contemporary expression of romance.
The bracelet preserves the classic LOVE bracelet’s hand-polished screws, but it debuts a new invisible clasp, allowing it to be slipped on or off with ease. It’s made up of over 200 miniature components and operated by a screw — a motif that Cartier has cemented as a recognizable promise of everlasting love. The bracelet comes in white, pink or yellow gold — and it’s even offered in a ring iteration.
LOVE Unlimited isn’t just a reinvention — it’s a statement about how love itself has changed. This campaign frames it in bold, boundary-pushing contexts, proving that affection can be soft or loud, tender or unrestrained. Because for Cartier, love has no limits, so yours shouldn’t either. The new offerings can be stacked on top of other Cartier classics for that extra layered, maximalist look, or worn alone for a simple and timeless approach.
Check out this new chapter of Cartier’s LOVE story, and the full LOVE Unlimited Collection, at cartier.sg.
