MM6 Maison Margiela SS25 Dares to Cut Through the Noise
Reclaiming its founder’s ethos of deconstruction.
MM6 Maison Margiela presented a statement-making SS25 collection under dim industrial lighting filtered through a hazy smog and a thumping bassline in Milan on Thursday afternoon. On this bunker-like runway, the brand reinstated the deconstructive spirit ever-present in the house’s DNA.
While at once referencing Margiela’s early vision with hallmarks like translucent plastic-like textiles and intentional irregularity in construction, the collection also pushed the brand’s affinity for neutrals to the max with a dominating hue of titanium white. Some silhouettes were reminiscent of the early aughts, like tank top hoodies, tuxedo vests, and oversized sports shades. Hyper-distressed denim, an ongoing theme in the Margiela universe, was taken to extremes throughout the line: pieces like ripped skinny “jeggings” and extra deep V-necklines would likely feel dated if produced by other labels, but stripped down to pure form and passed through the hands of Maison, these styles find new life.
At a later point in the presentation, a tank top that resembles a wrinkled plastic shopping bag was worn by a model in threadbare jeans and high-polished gold accessories. One might have begun to read the collection as a rebuttal against fast fashion or the counterfeit culture that has replicated Margiela’s products ad infinitum – recreating forms without the meticulously considered content. Or, perhaps MM6 hopes to continue pushing forth the tactile dialogue of deconstruction and reproduction that Margiela is founded on.
See the gallery above for the full collection, and stay tuned for more Milan Fashion Week coverage from Hypebeast.
