Topgolf Is Expanding Into Saudi Arabia
Announcing plans to build three venues by 2028.
Having announced its intention to split Topgolf and Callaway into separate businesses, Topgolf Callaway Brands is forging ahead with an eye on furthering its reach to the Middle East. And what better country to focus on than Saudi Arabia given its support of golf through the LIV tour, Aramco Team Series and other avenues.
As part of the new agreement Topgolf plans to build three venues by 2028 with the possibility of adding another two down the line. The venues, which combine target practice, lighthearted games, food and beverage, will all be owned and operated by Golf Saudi Entertainment who sponsor multiple professional golfers and tournaments. The agreement goes beyond just opening new Topgolf venues though. Callaway Golf, Odyssey, TravisMathew and Ogio, all brands which fall under the Topgolf Callaway Brands umbrella, will become official partners of the Saudi Men’s, Women’s and Junior National golf teams, and Golf Saudi will own the rights to distribute them within the Kingdom of Saudi Arabia.
“We’re excited to enter another market in the Middle East with three venues in Saudi Arabia,” said Callaway Managing Director and President in EMEA Ben Sharpe. “We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation.”
