Anrealage SS25 Bubbles, Blossoms and Blows Up
Titled “WIND,” the collection’s ultra-lightweight nylon silhouettes were equipped with hefty KUCHOFUKU fans, which inflated each of them to the nth degree with the simple push of a button.
ANREALAGE invited guests to its Spring 2025 show at Paris’ Palais de Tokyo on Tuesday with functional handheld fans — a courteous present for those who might have forgotten the fashion week essential themselves. But aside from the fact that the nifty gadget comes in clutch between shows, the gesture was a teaser for the air-filled collection designer Kunihiko Morinaga had prepared for the oncoming warmer months.
Aptly titled “WIND,” the entire line was quite literally blown up and out of proportion all over the body. In mode, the label used lots of its namesake gust to pump up its loud and in-charge silhouettes with fans designed in collaboration with KUCHOFUKU, a Japanese pioneer in air-conditioned utilitarian clothing. Despite their gargantuan presence, the inflated pieces were made with the thinnest of nylon textiles, weighing no more than 23 grams per square meter.
Both powered by wind and protecting against it, color-blocked windbreaker jackets transformed into billowing thermo-protective armor with the simple click of a button. Kaleidoscopic puffer coats, turtleneck long sleeves, bow-shaped tops and tubular skirts similarly expanded in unison with ease, fending off nature’s foes with a playful agenda. Toward the end of the line, sculptural designs brought the concept into the avant-garde, driving the point home that much of what ANREALAGE makes is art.
Sprouting into cloud-like forms, ANREALAGE’s SS25 manifesto was all about tickling the imagination via Morinaga’s signature fashion-tech blend. (Recall the brand’s innovative UV light-generated pieces for Fall 2023, which were ultimately reinterpreted on Beyoncé’s Renaissance World Tour stage.) The label’s latest may not be realistically wearable, but that’s not ANREALAGE’s goal. The breakthrough-driven imprint is much more interested in packing a puffed-up punch.
See ANREALAGE’s Spring/Summer 2025 collection in the gallery above, and stay tuned to Hypebeast for more Paris Fashion Week coverage.
