adidas' "Made in Germany" Range Unveils the New LC Predator Mania "Black & Red"
With the campaign fronted by Predator legend, Alessandro Del Piero.
adidas has just unveiled its third release of its 2024 “Made in Germany” range, with the LC Predator Mania “Black & Red” taking center stage.
The original 2002 Predator Mania is considered by many to be one of the greatest football boots of all time — and this latest iteration of the boot boasts the same aesthetic as the original Mania, but with the re-engineered outsole of the modern Predator 24 to ensure peak performance without sacrificing the iconic look. Additionally, a final nod to adidas craftsmanship is spotted within the classic fold-over tongue, which is adorned with a “Made in Germany” sign-off.
Crafted in adidas’ Scheinfeld factory — located a short distance from the brand’s Bavarian HQ in Herzogenaurach, Germany — the manufacturing HQ has been responsible for putting genre-defining performance footwear on some of the beautiful game’s greatest-ever players, as well as on millions of fans around the world.
Meanwhile, the launch of the new boot has been fronted by Predator legend Alessandro Del Piero, one of the most celebrated players to ever wear the boot. He joins the campaign by reprising his classic pose from 2002, where he bit down on the toe of one of his boots.
Take a closer look at the new LC Predator Mania “Black & Red” above and head to the official adidas website on September 9 to grab your pair.