Savage x Fenty Releases New Collection "Soft N' Savage"
With a campaign featuring Rihanna decked out in leopard.
Savage x Fenty has released a new collection titled “Soft N’ Savage” with a campaign featuring Rihanna. The collection ushers in a new chapter for the lingerie and loungewear brand, swapping flashiness for wearable pieces that value look and comfort.
Rihanna lounges on a leopard print chaise in a matching leopard print lingerie set for the campaign. An accompanying campaign video features a collection of quick shots of Rihanna in security footage style as she wanders through a parking garage. She dons bleach-blonde hair and wears only Savage x Fenty underwear under a lavish fur coat.
The collection stays simple with bras and panties coming in three colorways—leopard, brown and black. The color palette is refined as the brown and black allow for versatility and is easier under sheer garments while the leopard provides a bit of fun to the collection.
Bras get a major redesign as the fit, fabric, padding and silhouette all receive a makeover. A new “marshmallow pad” enhances the comfort and support of the bra while remaining sexy as many bras on the market choose one over the other. Matching panties also come in briefs, cheeky and thongs to accompany the wearer’s preferences.
Soft N’ Savage is available now on Savage x Fenty’s website and prices range from $16.95 USD to $39.95 USD.
