Nike and Jacquemus Make Magic In The Wonder Room
Celebrating the collaboration with enlarged sculptures inspired by gym locker rooms.
Nike and Jacquemus‘ next collaboration has arrived. The duo’s subtle take on the Air Max 1 has shined on the likes of Serena Williams and Central Cee, marking the launch with an interactive pop-up space at The Wonder Room.
Located inside London’s Selfridges, Nike and Jacquemus make magic happen with enlarged Swoosh sculptures inspired by their collaborative Le Swoosh bag. The cement-lined space replicates gymnasium locker rooms, while the white and red-toned collection contrasts the walls. Inside the jumbo-sized Swoosh, you’ll find a selection of on-the-go essentials, including massive earbuds, breath mints, and Nike-branded wristbands.
The corner shop display gets hot and sweaty, welcoming you to lift weights with rope, dumbbell, and smoothie sculptures to enhance your workout. The metallic exhibit pays tribute to the silver Air Max 1 colorway, while guests can order exclusive Nike x Jacquemus pressed juices in-store.
Take a closer look at Nike and Jacquemus’ The Wonder Room pop-up at Selfridges above. It will be open until August 12.
