Blue Note Tokyo, Book Works and BEAMS T Debut "Three the Jazz Way" Collection
A “collaborative reharmonization” of Blue Note’s famed merchandise.
Name: Blue Note Tokyo x Book Works x BEAMS T “Three the Jazz Way” Collection
MSRP: TBC
Release Date: July 14, 2024
Where to Buy: BEAMS
Jazz’s repertoire — built on chord changes in standards like “Body and Soul,” “Take the ‘A’ Train,” and “Giant Steps” — is a key piece of the music’s past, present and future, so Blue Note Tokyo, Book Works and BEAMS T are saluting the repertoire in their own special fashion: by creating a collection dubbed “Three the Jazz Way.” Described by Book Works as a “reharmonization” of Blue Note’s well-known merchandise, “Three the Jazz Way” is a collaborative remix of staple Blue Note pieces that nods to the club’s “The Jazz Capital of the World” slogan.
The collection is made up of a duo of t-shirt graphics as well as a hat and a tote bag. One tee design features a large “Three the Jazz Way” hit on its chest with co-branded details on the back, while the other offers a world map “record” graphic with its own co-branded text hits, applied in small fashion on the left chest and full-sized style on the rear. Adjustable unstructured six-panel hats provide embroidered text graphics, and last but not least, tote bags are printed with various logo treatments.
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Expect the collection to be made available at Blue Note Tokyo, as well as the BEAMS T store in Harajuku, BEAMS T’s network of stockists in Japan and the BEAMS webstore at 12:30 JST on July 14. To accompany the release, BEAMS T Harajuku will host a launch party from 5-8 PM on the same day (more details can be seen in the flier below, which offers a clever nod to the memorable cover art of Sonny Clark’s Cool Struttin’, a 1958 album widely regarded as a hard bop classic).
