LeBron James and Lil Wayne Brought Back the Beats Pill in This Week's Tech Roundup
Charles Leclerc also teamed up with Bang & Olufsen for the first campaign in his new role as brand ambassador.
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This week, the tech industry saw Beats revive its iconic Beats Pill portable speaker, tapping none other than LeBron James and Lil Wayne to lead the campaign for the modernized edition of the staple speaker.
In a similar vein, Charles Leclerc joined forces with Bang & Olufsen as the label’s latest brand ambassador, and the duo is expected to roll out a handful of collaborative campaigns, events and products.
Overseas, Apple rolled out its Vision Pro in a handful of countries in Asia.
Below, Hypebeast has rounded up the top tech stories of the week so you can stay up to date on trends in the industry.
LeBron James and Lil Wayne Unveiled the New Beats Pill Speaker
Beats
The Beats Pill is back.
Beats – with the help of Lil Wayne and LeBron James – announced the return of its portable speaker, making a comeback complete with a fully reengineered and redesigned set-up.
Equipped with 24-hour battery life, the new Beats Pill features USB-C charging and native iOS and Android compatibility.
As for its audio quality, the new Bill drives 28% more motor force and 90% more air volume. A 20-degree upward tilt ensures pristine on-axis sound protection and phone calls can be answered via the speakerphone function.
It’s also significantly lighter than before and fully dust and water-resistant.
Cop a new Pill – and find all the reimagined features – at the Beats website.
Charles Leclerc Announced as Bang & Olufsen’s New Global Ambassador
Bang & Olufsen
Charles Leclerc has joined Bang & Olufsen as the Danish audio pioneer’s latest ambassador.
A longtime fan of the brand and musician (pianist) himself, Leclerc will front campaigns and spearhead a limited-edition product.
“Quality of sound plays a vital role in my life,” Leclerc explained in a statement.
“The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist.”
While details still remain unannounced, stay tuned to Hypebeast regarding Leclerc and Bang & Olufsen’s collaboration products in the pipeline.
Apple Vision Pro Launched in Asia
Apple
The Apple Vision Pro has made its way to Asia.
After its initial February release, the Vision Pro is now available to purchase in four Asian countries – China, Hong Kong, Japan and Singapore.
Apple has already confirmed the Vision Pro’s next movie; customers in Australia, Canada, France, Germany and the U.K. can also preorder the product now.
