"‘Til I Died" Raises Awareness to British Youth Impacted by Cardiac Arrest

The mural project is produced by the British Heart Foundation, Saatchi & Saatchi and Grand Visual.

Art
5,106 6 Comments

UEFA Euro 2024 is less than an hour until kickoff as host nation Germany takes on Scotland at the Allianz Arena in Munich. As with any major football tournament, there have been a number of adverts that have come out to hype up the competition, from adidas“Hey Jude” campaign to Corteizjersey swap program. A new initiative by the British Heart Foundation (BHF), however, shines a sombre light on the real threats of cardiac arrest affecting young people across the UK.

Produced in collaboration with Saatchi & Saatchi and Grand Visual, “‘Til I Died” comprises of a series of murals depicting 12 young England, Scotland and Wales supporters who tragically lost their lives due to heart-related complications. According to a report on the issue, roughly 12 kids die because of cardiac arrest every week in the UK. “There are no words from me that can speak adequately for this work,” said Franki Goodwin, chief creative officer at Saatchi & Saatchi, in a statement. “It was crafted sensitively and respectfully in partnership with our amazing clients and the families of our young people. A huge thank you to them; I hope we raise a ton of money to fund life-saving research.”

Both BHF and the agencies involved worked closely with the families of those affected “to ensure their relatives are remembered in a touching way,” said BHF brand director, Damion Mower. At the core of the campaign is an aim to memorialize the lives lost to cardiac arrest, as well as raise funds for preventative research and care.

Read Full Article

What to Read Next

Roc Nation’s Co-Presidents Are in the Business of Building Legacy Artists
Music 

Roc Nation’s Co-Presidents Are in the Business of Building Legacy Artists

At the helm of Jay-Z’s music empire, Shari Bryant and Omar Grant are tasked with finding, signing and developing the next generation of enduring hitmakers.

Tove Lo and SG Lewis Release Joint EP ‘Heat’
Music

Tove Lo and SG Lewis Release Joint EP ‘Heat’

The four-track dance EP comes just in time for Pride Month.

Official Images of the Nike Air Max Sunder "Canyon Gold"
Footwear

Official Images of the Nike Air Max Sunder "Canyon Gold"

Coming this fall in celebration of its 25th anniversary.

Insta360 Just Released its Tiniest 4K Camera
Tech & Gadgets

Insta360 Just Released its Tiniest 4K Camera

Building on the success of its GO camera series, the new GO 3S packs 4K resolution, Apple Find My, and double the depth of waterproofing in the same tiny package.

Conor McGregor's UFC Comeback Fight Versus Michael Chandler Is Canceled
Sports

Conor McGregor's UFC Comeback Fight Versus Michael Chandler Is Canceled

Due to McGregor’s injury, the fight has been called off just two weeks before UFC 303.


Isaac Dunbar Loves Dancing, Duality and Downtown NYC
Music 

Isaac Dunbar Loves Dancing, Duality and Downtown NYC

The second artist in Hypebeast’s Pride Month Profile Series, Dunbar discusses ‘Beep Beep Repeat’’s exploration of contrasting entities – specifically “combining formal menswear with really gay music.”

Teddy Santis Shares First Look at Upcoming Aimé Leon Dore x New Balance 475
Footwear

Teddy Santis Shares First Look at Upcoming Aimé Leon Dore x New Balance 475

The collaboration arrives in this model for the first time.

Blue-Sun Drops Summer-Ready Logo Tee Capsule
Fashion

Blue-Sun Drops Summer-Ready Logo Tee Capsule

Accompanied by a custom slipmat.

Unboxing Furniture Designer Sophie Collé’s Element Lamp Designed Exclusively for the Afterpay Dropshop
Design 

Unboxing Furniture Designer Sophie Collé’s Element Lamp Designed Exclusively for the Afterpay Dropshop

Presented by Afterpay
A closer look at the Dropshop limited release which boasts a distinct, contemporary look with pastel hues.

LUCKI Taps Into His Two-Sided Persona on 'GEMINI!'
Music

LUCKI Taps Into His Two-Sided Persona on 'GEMINI!'

A 20-track offering with contributions from Lil Yachty, Future, Veeze and more.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.