adidas' New "Hey Jude" Campaign Video Is a Must-Watch

Showing its support of Jude Bellingham and a new generation of players on the cusp of the start of UEFA EURO 2024.

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adidas has unveiled a new film about England showing their support of Jude Bellingham and a new generation of players on the cusp of the start of UEFA EURO 2024 with a simple, powerful message: “Hey Jude, You Got This.”

The powerful film shows the journey of a nation’s hope – brought about by a new generation of players who are looking to find success in Germany this summer. Bellingham starts as an example of this generation of players who are embracing the support of their fans and overcoming the pressures of their nation’s past disappointments.

The Beatles’ “Hey Jude” soundtracks the film, urging this year’s team to “take a sad song and make it better” at UEFA EURO 2024. Additionally, the film features a slew of familiar faces, with the likes of David Beckham and Frank Lampard reflecting on their own tournament history. Stormzy, Laura Woods, and Ian Wright also join fans in embracing the joy of a major tournament this summer.

adidas’ latest advert is the newest chapter of the Three Stripe’s global brand campaign, which hopes to motivate next-gen athletes to overcome pressure and fuel their love of the beautiful game. Through this film, adidas’ ambition is to highlight how athletes of all levels feel pressure, but reminds them to reframe the feeling and focus on the positive rallying cry of  “You Got This.”

Check out the new campaign video from adidas above.

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