The Grenadier Takes Belstaff Utility Off-Road in New Collaboration

Two defining British brands, The Grenadier and Belstaff, have linked up to launch a limited-edition 4×4 car. First revealed at Belstaff’s anniversary event, the special collaboration comes as a statement of their adventure-driven identities, giving the fashion brand’s superfans a new way to experience its renowned utility beyond outdoor outfitting.

Named the “Grenadier 1924”, after Belstaff’s founding year, the limited-edition car takes cues from its 100 years of fashion craftsmanship through various unique features. Across the framework, the vehicle features a dechromed grill, skid pads, and an outer shell in two colorway options from the brand’s centenary palette: “Magic Mushroom” and “Inky Black.” For the first time, the 4×4 also uses rigid 17” diamond-cut wheels, carrying the car across any terrain.

In addition to the new framework, customers will be able to choose from two feature packs to add a special Belstaff touch. The two distinctive feature packs – offered up by the automotive brand since 2022 – comprise extra interior and exterior components that interpret the signature Trialmaster and Fieldmaster outerwear. In homage to the jacket’s hardwearing and reliable functionality, the first package sees The Grenadier prioritize the car’s off-road capabilities with BFGoodrich All-Terrain tires, an exterior utility belt as well as interior rails and a high load auxiliary switch panel, useful for long journeys and heavy loads.

Meanwhile, the Fieldmaster package attends to the interior by enriching surfaces with recognizable Belstaff materials. Similar to the outdoor jacket, the inside dashboard features a dark green Farmers Trim which meets a black saddle leather on the steering wheel and, complimenting both textures, a carpeted floor. As well as its plush interiors, the Grenadier incorporates a safari window for users to enjoy rolling landscapes from the comfort of the 4×4.

The “Grenadier 1924” arrives in a limited run of 1,924 and each car comes with a distinctive Belstaff centenary badge.

Head to Belstaff’s website to find out more about its centenary.