Alpinestars Rides Into Streetwear With New Line, RSRV
You don’t have to get muddy to rock moto anymore.
For well over a year now, motocross styles have been on the minds and bodies of many ranging from high fashion to everyday streetwear. If you haven’t noticed, your eyes have been closed. Out of the many brands that have jumped on the trends, one of its leaders, Alpinestars, has remained due to its rooted history in motorsports apparel and gear since 1963. In the frenzy of moto popularity, the brand has collaborated with Balenciaga, Supreme, Heliot Emil and Chopard. Now the brand is branching out on its own again with the launch of its debut streetwear line, RSRV.
Those interested in the pinnacle of motorsports apparel already looked to Alpinestars, but at its core were strictly technical and safety-focused garments. By moving into the luxury streetwear space, the Italian brand is finally able to cater fully to the desires of not just its clientele, but all those who lean into the street-ready active styles.
“We are excited to introduce Alpinestars RSRV, a manifestation of our commitment to innovation, sustainability, and style,” said Denise Focil, Head of Collaborations and CEO of RSRV at Alpinestars. “This collection represents a fusion of our rich heritage in motorsports with our dedication to forward-thinking design for a different consumer.”
To bring Alpinestars RSRV to the light, the brand is starting with a nine-piece limited-edition capsule. Utilized deadstock materials and salvaged crash materials, the offering features the Race Craft Jacket, Armor Hoodie, Slate Balaclava, Base Tee, Tech Tee, Shield Cap and more. Out of the lot, a focal highlight is the leather Race Craft Jacket which channels core motorsports styles – done up in hues of wine, orange, black and white with a series of patches.
The first capsule from Alpinestars’ RSRV line is set to launch on June 6 online.
