Skateboarding Takes on The World Stage With Canada Skateboard x OVO Olympic Threads and Exclusives

The Canada Skateboard x OVO collection will be worn by the athletes in Paris and available for retail June 7.

Fashion 
7,434

Canadian skateboarding is set to hit the world stage in style thanks to a new collaboration between Canada Skateboard, the national governing body for the sport, and Toronto-based lifestyle brand October’s Very Own (OVO). The partnership goes beyond just designing uniforms for the 2024 Paris Olympics – it’s about fusing OVO’s signature Canadian style with a look that reflects the National Team’s spirit.

OVO’s design expertise is on full display in the official uniforms, which will be sported by Canadian skateboarders as they compete in Paris. The collection features varsity jackets, hoodies, and tees that seamlessly blend OVO’s iconic owl logo with the Canada Skateboard emblem. These limited-edition pieces are a nod to both classic and contemporary styles, aiming to inspire a new generation of skaters and fans alike.

The Canada Skateboard and OVO collaboration is monumental for both skateboarding and Canadian sports. OVO’s involvement is expected to fuel the growth of skateboarding in Canada, inspiring future generations of athletes.

“As a skateboarder and Olympian, I know how important it is to feel good in what you wear, especially when all eyes are on you,” Annie Guglia, President, Canada Skateboard explained. “I’m beyond excited that the team will have a uniform that they can wear proudly, that showcases their unique styles, and that will make them shine even brighter in Paris. Look good, feel good!”

The Canada Skateboard x OVO collection won’t just be hanging in wardrobes – it’ll be available for purchase on the OVO website as well as their Canadian retail locations; a limited-edition skateboard will also be available as a Canadian app exclusive.Additionally, a portion of the proceeds will be reinvested back into Canada Skateboard, directly supporting the athletes and fostering the development of skateboarding across the nation. This initiative is poised to leave a lasting impact, propelling Canadian skateboarding to new heights of recognition on the global stage.

“OVO has always been about creating your own path,” Oliver El-Khatib, CEO, October’s Very Own said. “This partnership speaks to our shared values and celebrates these athletes, who are trailblazers in their own right. As someone who grew up skateboarding, it’s inspiring to see this generation of skaters recognized at the highest level.”

For more information on the collaboration visit the official OVO website.

Read Full Article

What to Read Next

MSCHF x ACRONYM Team Up on "Super Normal ACRONYM AG"
Footwear

MSCHF x ACRONYM Team Up on "Super Normal ACRONYM AG"

“Super Normality must continue to weird itself faster than the ambient rate of the surrounding world.”

A Deep Dive Into Black Twitter’s Public Square and the Voices Shaping Culture
Entertainment 

A Deep Dive Into Black Twitter’s Public Square and the Voices Shaping Culture

Presented by Hulu
Hulu’s ‘Black Twitter: A People’s History’ invites you to the cookout.

KENZO Chases the Sunrise With Pre-FW24 Campaign
Fashion

KENZO Chases the Sunrise With Pre-FW24 Campaign

Channeling other worlds with the Canary Island-shot images.

First Look at the Nike SB Dunk Low Pro ISO "University Blue"
Footwear

First Look at the Nike SB Dunk Low Pro ISO "University Blue"

Slated to release next year.

Craig Green Deconstructs and Rebuilds Ambitious Menswear for SS25
Fashion 

Craig Green Deconstructs and Rebuilds Ambitious Menswear for SS25

The British designer debuts a 39-look collection that is marvelously unordinary off-schedule during London Fashion Week.


A Guide to Tasmania’s Upcoming Festival Programming
Travel 

A Guide to Tasmania’s Upcoming Festival Programming

Presented by Tourism Tasmania
With cultural events catering to all tastes.

Denzel Curry Officially Announces 'King of the Mischievous South Vol. 2'
Music

Denzel Curry Officially Announces 'King of the Mischievous South Vol. 2'

Dropping this summer.

Sci-Fi and Design Collide at Vitra Schaudepot's Latest Exhibition
Design

Sci-Fi and Design Collide at Vitra Schaudepot's Latest Exhibition

Over 100 objects tracking the influence of the space-age on design, and vice versa, are now on show.

Tems Unveils 'Born In The Wild' Tracklist, Guest Features
Music

Tems Unveils 'Born In The Wild' Tracklist, Guest Features

The GRAMMY winner’s debut album drops this Friday, June 7.

Netflix Drops Full Trailer for 'That '90s Show Part 2'
Entertainment

Netflix Drops Full Trailer for 'That '90s Show Part 2'

Leia Forman returns to Point Place to spend another summer with her friends and grandparents.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.