Twitter Is Officially X.com, A Year After Rebranding

The platform formerly known as Twitter has finally wrapped up its gradual transition to rebranding as X. While Elon Musk technically changed the name of the network in July 2023 and gave it a new logo, it was still hosted on twitter.com.

Nearly a year later, the platform – and all of its subdomains – are now located on x.com and the Twitter domain will automatically redirect to the site, The Verge reported first. For those just now catching up on the rebrand, the domain transition has been one of the clunkiest aspects of Musk’s takeover.

The x.com domain began appearing within the app last year and users were able to share content using it, but until today, it still wasn’t what showed up in one’s web browser when actually using the platform.

“Welcome to x.com! We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same,” the platform’s landing page now reads.

Back in the ‘90s, Musk had launched an online bank on X.com, which was merged with Confinity in the early 2000s to form PayPal, making the return to the domain a seemingly full circle moment for him.

All core systems are now on https://t.co/bOUOek5Cvy pic.twitter.com/cwWu3h2vzr

— Elon Musk (@elonmusk) May 17, 2024