Billie Eilish Channels ’90s Fashion in “Lunch” Music Video

The first ‘Hit Me Hard and Soft’ visual was directed by the singer herself.

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Following the release of her highly-anticipated third studio album Hit Me Hard and Soft, Billie Eilish has shared the first music video for the project. The visual is for the song “Lunch,” an anthem exploring themes of queerness and personal identity.

“I could eat that girl for lunch / She dances on my tongue,” Eilish sings. “I know it’s just a hunch / But she might be the one.”

The self-directed music video is fairly simple, seeing Eilish perform directly into a vintage camcorder. Fittingly, she also wears a distinctly ‘90s-inspired outfit: a red cap worn sideways, a yellow supreme jersey layered over a long-sleeve white tee, fuzzy blue wristbands, plaid shorts and Jordans.

Eilish debuted “Lunch” during her surprise performance at Coachella last month, where she joined headliner Lana Del Rey onstage.

Watch Billie Eilish’s “Lunch” music video and stream Hit Me Hard and Soft everywhere now.

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