The Nike Air Max 97 Futura Takes on Spring With “Platinum Violet”

Expected to hit shelves in the coming weeks.

Footwear
5,121 Hypes 1 Comments

Nike‘s Air Max 97 Futura gets a spring refresh with the new “Platinum Violet” colorway, showcasing the brand’s continuous innovation in sneaker design. This reimagined version elevates the classic with a heightened midsole and additional padding around the Air unit, offering a bold twist on the iconic silhouette. The shoe’s distinguishing wavy lines now play a structural role, complemented by modern updates like an extra pull tab and pronounced eye stays, marrying Nike’s heritage with futuristic experimentation.

The serene “Platinum Violet” dominates the shoe’s upper, seamlessly paired with a translucent gum sole and a midsole Air unit of the same hue for a cohesive and stylish look. Crafted from a mix of leather, textile and suede, the sneaker is designed for those who value both aesthetics and functionality, promising a comfortable fit without compromising on style.

Expected to hit shelves in the coming weeks, the Nike Air Max 97 Futura “Platinum Violet” will be available for $180 USD at Nike and selected retailers. This latest offering from Nike nods to the past with its water droplet-inspired design, marking another vibrant chapter in the Air Max 97‘s storied legacy.

Read Full Article

What to Read Next

"Platinum Violet" Hits Nike's New Air Max Flyknit Venture
Footwear

"Platinum Violet" Hits Nike's New Air Max Flyknit Venture

Take on the trails in style.

Official Look At the Nike Air Max 97 "Light Olive"
Footwear

Official Look At the Nike Air Max 97 "Light Olive"

The classic highlights a neutral color scheme.

Nike Restocks the Air Max 97 "Gundam"
Footwear

Nike Restocks the Air Max 97 "Gundam"

Taking cues from the hit franchise’s RX-78-2 model.


Official Look at the Nike Air Max Dn "Pure Platinum"
Footwear

Official Look at the Nike Air Max Dn "Pure Platinum"

Available now.

PARTYNEXTDOOR Reveals NSFW Cover for Upcoming Album
Music

PARTYNEXTDOOR Reveals NSFW Cover for Upcoming Album

PND took to Instagram to share the cover.

Jaden Smith's New Balance MSFTSrep 0.01 Goes Monochrome
Footwear

Jaden Smith's New Balance MSFTSrep 0.01 Goes Monochrome

Jaden Smith gives first on-foot look at a sporting event.

adidas Unveils the Crazy IIINFINITY in “Crew Yellow”
Footwear

adidas Unveils the Crazy IIINFINITY in “Crew Yellow”

Celebrating Kobe Bryant’s Legacy.

Specsavers and Barbour Encapsulate Britain's Outdoors in New Eyewear Collaboration
Fashion 

Specsavers and Barbour Encapsulate Britain's Outdoors in New Eyewear Collaboration

Offering 13 optical frame iterations.

Nike Air Max Dn Surfaces in "Hyper Blue"
Footwear

Nike Air Max Dn Surfaces in "Hyper Blue"

Releasing in the coming weeks.


The North Face and Tokyo Design Collective Unveil Their First Collaborative Capsule
Fashion

The North Face and Tokyo Design Collective Unveil Their First Collaborative Capsule

A versatile lineup comprised of airy and translucent materials.

HBO Orders Pilot For ‘The Chair Company’ Comedy Series Starring Tim Robinson
Entertainment

HBO Orders Pilot For ‘The Chair Company’ Comedy Series Starring Tim Robinson

‘Succession’s' Adam McKay and ’Jury Duty’s' Todd Schulman will co-executive produce.

Putting The Maserati Grecale Folgore to the Test in Southern Italy
Automotive

Putting The Maserati Grecale Folgore to the Test in Southern Italy

The manufacturer’s first fully-electric SUV — with an output of 410 kW or 549 hp and a focus on sustainable luxury.

Period Correct's Outlander Collection Is for the Modern Adventurer
Fashion

Period Correct's Outlander Collection Is for the Modern Adventurer

Drawing inspiration from the likes of the Gelandewagen and Range Rover.

Beats x Alo Yoga Unveil Special Edition Fit Pro Earphones
Tech & Gadgets

Beats x Alo Yoga Unveil Special Edition Fit Pro Earphones

In partnership with Tyla, this collaboration tunes into the art of active living.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.