Here’s What Went Down at Hyperoom’s FW24 Shanghai Showroom

Last week, Hyperoom made its return to Shanghai Fashion Week, where it showcased a selection of Fall/Winter 2024 offerings from its associated brands. Synonymous with the former edition, the showroom continued to break the exclusive nature of fashion events as it also opened its doors to the general public via a booking system.

Spread across two rooms at Changning District’s C.PARK, a total of 13 exhibitors and brands were present for Hyperoom’s FW24 Shanghai Showroom. This includes South Korean labels THUG CLUB, EGNARTS, GRAILZ and Project G/R as well as London-based designer Juntae Kim’s latest apparel collections. Other Hyperoom regulars include up-and-coming Hong Kong streetwear label PRIX, Chinese brand SONGAADON and Piet from Brazil. In addition, collections from under-the-radar names such as Dexperado and LIBERE were also displayed alongside International Gallery BEAMS, Oakley Japan’s collection and Helinox’s most recent outdoor equipment.

Catch a closer glimpse into Hyperoom’s FW24 Shanghai Showroom above.

 

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