Hypebeast Flea New York Vendor Spotlight: Rogue

Besides its extensive selection of thrifted and vintage goods, the trendy shop offers its own Rogue Capsule and frequently hosts bin sales, guest-led closet sales and a “Thrift to Death” event.

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Ahead of Hypebeast Flea New York on May 18 and 19, Hypebeast is spotlighting each of the event’s more than 30 vendors by giving an overview of their practice, their inspirations, and what they plan to bring to the event. Hypebeast Flea New York is free to attend — RSVP HERE


If you’ve ever passed by Rogue in the Lower East Side, you’ll typically find founder Emma Rogue posted outside the store leading streetside interviews and fit checks. Besides its extensive selection of thrifted and vintage goods, the trendy twentysomething’s shop offers Emma’s own inline Rogue Capsule and frequently hosts bin sales, guest-led closet sales and a “Thrift to Death” event.

Explain your brand to people who may not know you yet.

Rogue is New York City’s fastest growing, viral media platform and experiential shop. At its core, Rogue is all about being unapologetically yourself whether that’s through fashion, art, music, or whatever you dabble in. Our Lower East Side shop is a hub for community and creatives in New York where we stock ‘70-2000s vintage, local brands, and our namesake label. Our clothing line takes inspiration from ’90s and 2000s workwear and streetwear while incorporating strong elements of nostalgia.

What about New York inspires you the most?

The people, duhhh. You never know who you’re going to meet walking down the street.

What have you got planned at Hypebeast Flea?

We’ve got a few exclusive pieces dropping at Hypebeast Flea and we can’t wait to do some fit checks with some of the best dressed attendees :)

What other vendors are you looking forward to checking out at Hypebeast Flea?

Clover Coffee will be my first stop for sure, then I’m heading over to Leisure Centre to hopefully score some vintage grails and then I might pop over to Tooth Charm because I’ve never gotten one before

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