A. A. Spectrum Captures the Vibrancy of Jamestown in “Synaesth-Theasia” Campaign

Photographed by Foli Creppy.

Fashion
2,397 Hypes 0 Comments

For A. A. Spectrum’s latest Spring/Summer 2024 campaign, the label brings its “Synaesth-theasia” collection to Africa.

Through the lens of Foli Creppy, a sun-faded color quality permeates through the campaign shots, perfectly capturing the mood and climate of Jamestown in Ghana’s capital city, Accra. Even through the semi-washed coloration, the vibrancy of the location and its cultures shines through alongside hero styles from A. A. Spectrum’s collection.

The campaign is a continuation of A. A. Spectrum’s multi-sensory journey, where every piece serves as a narrative of intertwined sense and exploration of colors as tastes. Through garments such as the cape-like Skysail Shell Jacket, the brand expands on the cultural meaning of kites with a sense of symbolic freedom.

See A. A. Spectrum’s SS24 campaign in the gallery above and watch its concept video below.

Read Full Article

What to Read Next

A. A. Spectrum Explores Cross-Sensory Experiences for SS24
Fashion

A. A. Spectrum Explores Cross-Sensory Experiences for SS24

Entitled “SYNEAST-THEASIA.”

ROA’s SS24 Campaign Marks a Moment of Reassessment
Fashion

ROA’s SS24 Campaign Marks a Moment of Reassessment

Inspired by the ethos of bricolage.

AMIRI Leans Into the Spirit of Travel With SS24 Campaign
Fashion

AMIRI Leans Into the Spirit of Travel With SS24 Campaign

Taking to Villa Astor off Italy’s Amalfi Coast. 


Jil Sander’s SS24 Campaign Revels in the Present
Fashion

Jil Sander’s SS24 Campaign Revels in the Present

Shot by Jack Davison.

Admiral Chronicles 50 Years of Football Shirts in New Book
Fashion 

Admiral Chronicles 50 Years of Football Shirts in New Book

Featuring 100 of the best shirts from years past, as well as contributions from legendary players, fans and writers.

BOTTER Collaborates With Reebok to Release Soccer-Coded Energia BO Két Sneaker
Footwear

BOTTER Collaborates With Reebok to Release Soccer-Coded Energia BO Két Sneaker

Available in four colorways

Zico and Jennie’s New Song Hits the “SPOT!”
Music

Zico and Jennie’s New Song Hits the “SPOT!”

Fun, laidback and retro-coded.

Christopher Ward Debuts a Fully Skeletonized Twelve X Timepiece
Watches

Christopher Ward Debuts a Fully Skeletonized Twelve X Timepiece

Crafted from Grade 5 and Grade 2 titanium.

MAPLE and Sub Sun Prep for Summer With New Eyewear Collaboration
Fashion

MAPLE and Sub Sun Prep for Summer With New Eyewear Collaboration

Appearing in tortoise.


Goldwin’s SS24 Trail Running Collection Wants You To Take a Long Run
Fashion

Goldwin’s SS24 Trail Running Collection Wants You To Take a Long Run

Designed for warmer spring and summer runs.

Justice Releases Fourth Album 'Hyperdrama'
Music

Justice Releases Fourth Album 'Hyperdrama'

Marking its first album in eight years. 

Randomevent x Reebok Reveal Club C and Premier Pump Paris Collaboration
Footwear

Randomevent x Reebok Reveal Club C and Premier Pump Paris Collaboration

With a subtly distressed look.

Dries Van Noten’s Final Show Appears on PFW Men’s SS25 Provisional Calendar
Fashion

Dries Van Noten’s Final Show Appears on PFW Men’s SS25 Provisional Calendar

With other names like Louis Vuitton, Wales Bonner, Rick Owens and more. 

Hypebeast Flea New York Vendor Spotlight: Pink Essay
Fashion

Hypebeast Flea New York Vendor Spotlight: Pink Essay

A creative studio & platform celebrating radical design subculture, known for making activations, experiences, objects, & archives that explore the transformational world of furniture and object design — plus the fire memes on its Instagram account.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.