A. A. Spectrum Captures the Vibrancy of Jamestown in “Synaesth-Theasia” Campaign
Photographed by Foli Creppy.
For A. A. Spectrum’s latest Spring/Summer 2024 campaign, the label brings its “Synaesth-theasia” collection to Africa.
Through the lens of Foli Creppy, a sun-faded color quality permeates through the campaign shots, perfectly capturing the mood and climate of Jamestown in Ghana’s capital city, Accra. Even through the semi-washed coloration, the vibrancy of the location and its cultures shines through alongside hero styles from A. A. Spectrum’s collection.
The campaign is a continuation of A. A. Spectrum’s multi-sensory journey, where every piece serves as a narrative of intertwined sense and exploration of colors as tastes. Through garments such as the cape-like Skysail Shell Jacket, the brand expands on the cultural meaning of kites with a sense of symbolic freedom.
See A. A. Spectrum’s SS24 campaign in the gallery above and watch its concept video below.
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