UK Rap Star Dave Unveils the New Balance 1000SL

With the campaign shot by photographer Ewen Spencer.

Footwear 
8,278 Hypes 4 Comments

UK rap star Dave has joined New Balance as the brand’s latest ambassador — and he’s the face of the footwear label’s latest re-launch of the 1000SL.

The new sneaker looks to draw a narrative that includes a street race scenario while also encapsulating a versatile essence that explores the threads between culture, style, and individuality. Paying homage to its futuristic, turn-of-the-millennium roots, the New Balance 1000SL seamlessly blends into the modern sneaker landscape, with its streamlined silhouette complemented by prominent overlay panels, a segmented sculpted sole unit, and nylon eyelets.

 

View this post on Instagram

 

A post shared by New Balance (@newbalance)

Meanwhile, the corresponding campaign is also shot by photographer Ewen Spencer, who has been at the forefront of capturing youth subcultures in the UK since the late 1990s. An accompanying short film is also included, with creative direction by Elliot Elder and George Muncy stemming from the award-winning studio, Uncanny.

Take a closer look at the new campaign for the New Balance 1000SL above and be sure to shop the new sneaker via the official New Balance website from April 24 for £150 GBP.

Read Full Article

What to Read Next

New Balance 1000 Surfaces in "Silver Metallic"
Footwear

New Balance 1000 Surfaces in "Silver Metallic"

The 1999 silhouette makes a comeback.

New Balance 1000 Surfaces in “Angora Moonrock”
Footwear

New Balance 1000 Surfaces in “Angora Moonrock”

Set to release in late summer.

Off-White and Green Collide on the New Balance 1000
Footwear

Off-White and Green Collide on the New Balance 1000

Watch out for the retro sneaker’s big return this year.


First Look at Two Reflective New Balance 1000 Colorways
Footwear

First Look at Two Reflective New Balance 1000 Colorways

The recently-revisited silhouette is set to shine bright later this year.

Luka Sabbat’s Dr. Martens Have Seen It All
Fashion 

Luka Sabbat’s Dr. Martens Have Seen It All

From Paris to New York City – and plenty of mosh pits, music festivals and Fashion Weeks in between – Sabbat brings his Dr. Martens everywhere. Hypebeast sat down with Sabbat to learn more about his “Loved by Luka” partnership with the footwear label and why the link-up just makes sense.

Kid Cudi Breaks Foot After Jumping Off Stage at Coachella
Music

Kid Cudi Breaks Foot After Jumping Off Stage at Coachella

The incident occurred during a performance of “Memories.”

Childish Gambino Debuts Music With Ye and Kid Cudi
Music

Childish Gambino Debuts Music With Ye and Kid Cudi

During a ‘GILGA Radio’ livestream.

The Official Trailer for 'Deadpool and Wolverine' Has Finally Arrived
Entertainment

The Official Trailer for 'Deadpool and Wolverine' Has Finally Arrived

Giving a glimpse at the multi-universe mission.

LVMH Is Exporting More Designer Goods Than France Is Wine
Fashion

LVMH Is Exporting More Designer Goods Than France Is Wine

The luxury conglomerate made up 4% of France’s exports in 2023, while the country’s agricultural sector was responsible for 3.2%.


Billionaire Boys Club EU Pre-Fall 2024 Digs Into the Sprit of Exploration
Fashion

Billionaire Boys Club EU Pre-Fall 2024 Digs Into the Sprit of Exploration

Fusing outdoor and casual styles.

LVMH and CFDA Team Up for Video Series on Sustainability in Luxury Fashion
Fashion

LVMH and CFDA Team Up for Video Series on Sustainability in Luxury Fashion

Bringing together designers, founders and executives for roundtable discussions.

Christie’s To Sell Vivienne Westwood’s Personal Wardrobe
Fashion

Christie’s To Sell Vivienne Westwood’s Personal Wardrobe

Benefitting The Vivienne Foundation, Amnesty International and Médecins Sans Frontières.

Hypebeast Flea New York Vendor Spotlight: Extra Vitamins
Fashion

Hypebeast Flea New York Vendor Spotlight: Extra Vitamins

Colorful garments, bold graphics, live screen-printing and more.

Daniel Arsham Links with 'The Lorax' For Earth Day
Art

Daniel Arsham Links with 'The Lorax' For Earth Day

The first time an artist has collaborated with Dr. Seuss Enterprises.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.