Billionaire Boys Club EU Pre-Fall 2024 Digs Into the Sprit of Exploration

Fusing outdoor and casual styles.

Fashion
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Billionaire Boys Club EU is preparing for the distant cool months ahead with its new Pre-Fall 2024 collection. But to bring the wardrobe to life, the brand looked into the spirit of exploration.

In tandem with that spirit, the brand decided to look at the rugged, lifestyle uniforms of outdoorsmen – further bridging the gap between utilitarian and street styles. Across the wardrobe is a selection of varsity jackets, lightweight jackets, graphic sweatshirts, flannel overshirts, knitwear, hoodies, denim, sweatpants, graphic tees, shorts and accessories – needless to say, BBC EU covered its bases.

Even though the collection is a fall-oriented offering, it moves away from the natural shades that typically dominate those collections. Instead, the brand centers on livelier hues like cobalt blue, turquoise, salmon, flamingo pink, olive green, dandelion yellow, royal purple and more alongside core neutral shades. Out of the wardrobe, core pieces include bomber shell jackets, the color block jacket, raw selvedge denim and vintage-inspired polo shirts.

Take a closer look at the new offering in the gallery above. Drop 1 of Billionaire Boys Club EU’s Pre-Fall 2024 collection is available now online. Drops 2 and 3 are set to arrive next month.

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