WISH ME LUCK Spring 2024 Reimagines Americana's Vintage Style Tropes

With studded denim bombers, “Sales and Service” work jackets, Western sweaters and more.

Fashion
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Los Angeles fashion imprint WISH ME LUCK has dropped off the first installment from its Spring 2024 collection: a ready-to-wear manifesto galvanized by the “hardworking men and women who formed the backbone of American society,” per the brand.

Reinvigorating Americana, the line’s hero silhouette is a “League Studded Denim Bomber,” which boasts a Western-inspired construction with stud embellishments, embroidered iconography, welt pockets and an elastic back hem. The “Sales And Service Work Jacket,” meanwhile, flaunts a motocross-inspired build, with a black-and-cream color scheme and a logo patch housing the label’s lucky numbers, “777.”

 

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Down the line, a knit sweater pictures the brand’s “W-Star” motif in red, white and blue, while a mohair iteration features a muted illustration of a racehorse galloping at full speed. Polo shirts appear in black and burgundy tones, and a selection of T-shirts don playful, luck-inspired graphics, like billiards tables and a billboard reading “Lucky Days Ahead.” Rounding out the range, the imprint’s signature star motif decorates blue and black caps.

WISH ME LUCK’s Spring 2024 collection is now available to shop on the brand’s webstore, with prices ranging from $68 USD to $358 USD. Explore the line in the gallery above.

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