Jaeger-LeCoultre Opens a New Flagship Boutique on Madison Avenue

Where one can take part in themed watchmaking workshops.

Watches
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Jaeger-LeCoultre has just opened its newest flagship boutique on Madison Avenue, New York. Replacing the Maison’s previous boutique in the same location, the new store boasts a much larger space and elegance that’s emblematic of the brand’s codes.

Fitted with tall windows, the storefront invites a sense of openness and airiness into the interiors, while also allowing ample natural light to enter and illuminate the open-plan main floor. The main floor offers a welcoming environment for clientele to browse through its current offerings. Interiors are presented in a contemporary and elegant style, but doused with a touch of sophisticated classicness. Limestone and oak are implemented as the core materiality, accentuated with black rushed metal and touches of colorful prints.

Through the cozy spiral staircase, visitors are led to another highlight of the boutique that invites visitors to an educational journey with Atelier d’Antoine. Themed Discovery Workshops are hosted in this mezzanine, where a maximum of six participants every session are guided by a watchmaking expert in a hands-on experience.

Take a look around Jaeger-LeCoultre’s newly-opened New York flagship in the gallery above.

Jaeger-LeCoultre New York Store
701 Madison Avenue, New York
NY 10065, United States

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