Unleash Your Glow-Up With G-SHOCK’s Hidden Glow Collection

Unveiling three models replete with matte gray componentry and glow-in-the-dark accents.

Watches
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G-SHOCK has given its GA-2100 line a glow-in-the-dark makeover. Presenting three new models, the DW-6900HD-8, GA-700HD-8A and GA-2100HD-8A, the Hidden Glow collection unveils the first revamped GA-2100 model since 2019. Distinguished by a matte gray bezel and band, the dial incorporates phosphorescent materials that illuminate in dark environments.

Inspiring individuals to unlock their hidden talents, the Hidden Glow collection elevates its monochromatic color scheme with a futuristic pop of neon green. At first glance, the new watch designs showcase an industrial facade with minimalist, grayscale elements and a black inverted LCD display. Sustainable bio-based resin materials used in the band and strap produce a cleaner environmental footprint while retaining the brand’s indestructible functionality. Hidden Glow also blends G-SHOCK’s unique Japanese design heritage with ‘90s-inspired aesthetics. The introduction of playful colorways invites brand loyalists and newcomers to experience G-SHOCK’s unrivaled durability in a fashion-forward format.

The GA-2100HD-8A showcases a retro, bite-sized octagonal case design, measuring 45.4mm wide. The mid-sized DW-6900HD-8, in particular, runs a digital interface. By contrast, the analog-digital GA-700HD-8A measures 53.4mm wide, featuring a robust, textured case accented with geometric cutouts around the bezel. It’s a statement-making watch — with or without the glow — equipped with a 1/100-second stopwatch, countdown timer and five daily alarms. All three models in the collection feature a shock-resistant structure, 20bar water resistance and a Super Illuminator LED.

See the latest models in action in the lookbook above, and shop the Hidden Glow by visiting G-SHOCK’s website. Stay on top of the brand’s latest launches here.

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Presented by G-Shock
Art Direction
Kevin Chen
Photographer
Nayquan Shuler
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