Loro Piana Honors 100-Year Heritage at Milan Fashion Week

Italian luxury label Loro Piana showcases its forthcoming Fall/Winter 2024-2025 collection at this year’s Milan Fashion Week.

Honoring its century-long legacy of perfecting its craftsmanship spanning fibers, fabrics, and shapes that carved the Maison’s lane in luxury, this year focuses on its historical association with the fiori di cardo (or thistle flower). From utilizing the carding machine — a tool equipped with the brand’s signature thistle flowers to brush and raise cashmere achieving its unique texture — to it being incorporated into its coat of arms since 1951, the cardo has always been a main point of reference for the House.

The forthcoming collection also explores Loro Piana’s unique fabric excellences including Cheviot, Vicuña, cashmere, and Baby Cashmere. The Maison also delves into its archives to reintroduce its signature Pecora Nera®, exclusively sourced in New Zealand, as well as Sopra Visso wool from the Sibillini Mountains of Italy.

Tapping into the sleek personal styles of brothers Sergio and Pier Luigi Loro Piana – who were at the helm of the brand from the ‘70s to 2013 – details and finishes on the garments pay homage to their fashion rituals. The cardo-shaped pins closing collars are not only a reference to the thistle that creates a textured frisson touch, but also a nod to the way Sergio used to store jackets in his wardrobe; with the collar turned up and the lapels closed and pinned to maintain the softness of the fold.

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This season, Loro Piana provides a contemporary take on formal wear, where pieces like unstructured blazers and overshirts make for a lived-in, everyday feel whilst staple silhouettes including the Roadstar, Icer, and Spagna are revamped in its FW24 key fabrics. Elsewhere, the Maison reimagines its illustrious aesthetic through an outdoor lens, with the collection comprised of functional outwear pieces including puffer, field, and bomber jackets as well as utility vests. Meticulous tailoring rounds off the collection as single and double-breasted tuxedos, plush shearling coats, and silk turtlenecks provide an elevated evening look.

Keeping with the classic aesthetic, derby lace-ups, classic loafers, and versatile suede wallabies form this collection’s footwear delivery. A selection of leather goods grace the accessory offering, key pieces include the oversized Bale bag and a hold-all weekender iteration of the Loom.

To commemorate this year’s Milan Fashion Week and its new Fall/Winter 2025-2025 Collection presentation, Loro Piana is hosting an immersive installation in Italy’s fashion capital, chronicling its rich heritage in technical fabric innovations from heat-conducting Graphene to cashmere-blend materials as well as spotlighting the fiori di cardo and a selection of books from its archives.

The Maison also takes over the kiosk on Via dei Giardini inspired by its signature cardo flower. Running on February 23 and 24, it is open to the public where bouquets of carefully selected thistle flowers are being gifted to visitors.

Check out the looks from FW24-25 showcased at Milan Fashion Week in the gallery above. For more information on the Maison, visit the Loro Piana website.