Erewhon Blends Up a Foodie-Inspired Winter 2024 Collection

Erewhon, the ultra-luxe Los Angeles grocery store famous for its starry smoothies, is claiming a larger stake in fashion. The certified organic retailer has produced an exclusive apparel collection for the holiday season that’s just as aspirational as its cult-slurped blended beverages.

The grocer’s Winter 2024 collection is quite the cozy affair, with an abundance of zip-ups, hoodies, sweatpants, socks and hats made from an organic cotton blend. Made in colorways including “Butterscotch,” “Chaga,” “Tomato” and “Plum,” the foodie-inspired hoodie and sweatpants employ an organic cotton blend with relaxed cuts. The zip-up hoodie, which is available in an additional “Coconut” hue, comes in the same textile with a rib-knit waist hem and two-way zippers.

Down the line, the collection includes name-branded dad hats, as well as tie-dye socks that look a lot like the store’s signature multi-hued smoothies. Kraft bags and traveler bags, both sporting Erewhon’s logo, round out the range.

Notably, Erewhon’s fashion practice represents the business’ “foray into markets beyond its brick-and-mortar business in Southern California,” so all of the aforementioned pieces can ship nationwide, as well as to Canada and the UK. Prices range from $28 USD to $185 USD.

See Erewhon’s Winter 2024 capsule in the gallery above, and shop the line on the brand’s webstore now.