Whoopi Goldberg Is the Newest Face of AMI
The beloved EGOT winner is celebrating her birthday with a starring role in the Paris label’s Rahim Fortune-shot campaign.
It’s Whoopi Goldberg’s birthday, and Alexandre Mattiussi’s AMI label is celebrating in a big way: by making The View talk show host the face of its Fall/Winter 2024 campaign.
Goldberg is a decorated, pop-cultural powerhouse (in fact, she is an EGOT winner, meaning she’s won the full quarter of entertainment trophies: an Emmy Award, Grammy Award, Academy Award and Tony Award), and now she’s getting fashion’s flowers, too.
“Tried something new lately and shot this campaign with AMI,” Goldberg wrote on Instagram alongside the promotional imagery. “It was so fun.” On the brand’s account, AMI wished the entertainment multi-threat well: “Happy Birthday, Whoopi 🤍.”
View this post on Instagram
The campaign, shot by Rahim Fortune in New York City, spotlights Goldberg’s beloved qualities: “a contagious smile, charismatic stature and tender glance,” per the brand. In the photos, she wears the label’s seasonal essentials, which include a striped suit, herringbone coat, scarf collar shirt and the 75001 black sunglasses.
After blowing out her birthday cake candles, Goldberg is gearing up to play Miss Hannigan in Annie at The Theater at Madison Square Garden in New York City from December 11 to January 5. And, of course, she’ll be remaining in her hosting chair on The View, too.
See Whoopi Goldberg’s Fall/Winter 2024 AMI campaign in the gallery above.
