Mattel Developing Live-Action Film About The View-Master Toy
In tandem with Sony Pictures and Escape Artists.
A live-action movie about the popular View-Master stereoscope is in the works from Sony Pictures, Escape Artists and Mattel.
While no specific details about the film’s plot or its cast were revealed, Mattel shared in a press release that the movie will be a “four-quadrant family adventure,” adding that the View-Master, which was first introduced in 1939, has “taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.” Kevin McKeon, Arturo Thur de Koós, Todd Black, Jason Blumenthal, Steve Tisch and Tony Shaw are set to produce.
“View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” said Robbie Brenner, president of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
“View-Master has long been a window to the wonders of the world, sparking imagination in kids and adults alike,” added Black of Escape Artists. “Teaming up with Robbie Brenner and Mattel Films gives us the chance to honor that legacy while creating an entirely new adventure for today’s audience. We can’t wait to bring this treasured toy’s sense of exploration to the big screen.”
Stay tuned for an official trailer and release date.
