SAMUTARO and Henri-Lloyd Head to British Pubs for FW24 Zine
Take an exclusive first look at the partnership here.
Fashion and archival expert Sam Trotman is known to his 185-thousand followers as SAMUTARO, growing his presence in contemporary culture through immersive journalism. His Instagram account has become the go-to place for detailed fashion learning, tapping into the here and now.
The UK pioneer unites with protective clothing label Henri-Lloyd for an exclusive zine grounded in waterproof fabrications to brace against wet weather. The duo explores local pub culture by touring several hotspots, paying tribute to their impactful English identity.
The This Is Your Life Style publication looks back to the late ’80s and unearths Henri-Lloyd’s archival gems. SAMUTARO and Henri-Lloyd enjoy British pub meals and sip on pints in iconic gear, queueing for “PIE & MASH” in retro ski jackets and vibrant fleece layers. Henri-Lloyd’s laurel wreath logo adorns preppy jumpers and rugby tops, playing darts and touring London packed with history.
Take a closer look at the collaborative zine in the gallery above.
