YSL Beauty has just revealed that Austin Butler will join its family as the latest global ambassador. Following the appointment of A-list star Lenny Kravitz for its men’s Y fragrance, the renowned Hollywood actor steps into the role with his own distinctive flair and stylistic take on the heritage imprint.
For his debut at YSL Beauty, Butler poses as the face of the new MYSLF fragrance in the brand’s latest campaign. Taking his arresting gaze that was perfected in the 2022 Elvis biopic, the actor showcases how the new scent brings out the boldest version of yourself. In a conviction of breaking free of years of clichés, he expresses the facets of being “proud, strong and free” in a man’s world today.
The fragrance itself presents a contrasted and multifaceted trail of various notes, designed to represent the vast nuances of modern masculinity. When sprayed onto the skin, MYSLF opens with the intensely fresh and vibrant scent of bergamot, revealing orange blossom at heart which evolves into a sensual and long-lasting woody accord.
With the new masculine fragrance, and appointment of Butler as its global ambassador for MYSLF, YSL Beauty hopes to address change by challenging the stereotypes hinged to ideas of masculinity as well as femininity. Take a closer look at the MYSLF campaign in the gallery above.
Shop MYSLF, the new masculine refillable fragrance, on YSL Beauty’s website now. Stay tuned to Hypebeast to find out more about Austin Butler’s new appointment.